10 Steps to an Amazing Careers Page
Think of your career page as your company’s window display to job seekers. It needs to be eye-catching, interesting, and informative enough to convince job seekers to take action and apply to work at your business. Your career page determines who joins your team, so it’s one of the most important pages on your website. If you have a basic or boring career page it’s not too late to make a change! Follow along and you’ll have a careers page that you can be proud of.
1. Draw People in with an Engaging Intro
The best careers pages start with an intriguing headline paired with visually appealing imagery and design. This catches the user’s attention right off the bat and convinces them to engage with the page. The following paragraph should be brief, informative, and snappy. Next, give users the opportunity to go straight to your job openings or learn more about working at your company.
2. Answer the Question: “Why Should I Want to Work Here?”
“We’re hiring” isn’t enough to convince people to apply for a job anymore. You should be able to explain why someone should want to work for your company in just a few sentences. The best way to do this is to explain what makes you different as a company and as a team.
3. Share Your Company Culture
Highlighting your company culture and values are the best way to answer the question of why someone would want to work for your company. Each company has a unique culture and set of values, so explain what makes yours great. Do this well and it will become much easier for people to picture how they would fit into your company.
4. Show the Diversity of Your Team
Your careers page should feel welcoming to job seekers of all races, genders, ages, and experience levels. You can accomplish this through the use of photos of your team or by simply linking to your diversity and inclusion statement. At the very least, make it clear that your organization is committed to practicing unbiased hiring.
5. Make Sure Your Job Postings are Up to Date
Always remember to take down jobs that have been filled and post new jobs on both hiring platforms and your careers page. If you don’t have any open positions, give users an option to be notified when new jobs are added.
6. Create Simplified Job Postings
Nobody wants to read long and drawn out job descriptions featuring massive blocks of text and lengthy bulleted lists. Be informative and concise. You should directly tell your candidates what a day in the role looks like and what skills are required for the role. Don’t be afraid to supplement bulleted lists and text boxes with images and icons for a better visual experience.
7. Optimize Your Careers Page for SEO
Chances are the perfect candidate for the job you’re trying to fill isn’t already on your website, so make sure that job seekers are able to find your careers page on search engines like Google and Bing. A good place to start is to optimize your title tag, meta description, and headings. Including job-specific keywords in your content helps users find your career page too!
8. Make Your Careers Page Easy to Find
Search engines aside, you should be able to easily navigate to your careers page from your homepage as well. Best practice is to place a link to your careers page in your footer, so users can easily navigate to it from any page on your website. If you’re actively hiring you could also consider adding a small, collapsible header linking to the careers page as well.
9. Highlight Your Perks and Benefits
Perks and benefits are a huge selling point for job seekers and can easily sway their decision whether or not to apply, so make sure to feature them prominently here. We love careers pages that utilize icons for perks and benefits rather than bulleted lists.
10. Have an Easy Application Process
You could have the world’s greatest careers page and still miss out on tons of talent because of a lengthy or outdated application process. Avoid this by creating an application process that can be completed in just a few clicks. All you really need to ask job seekers for is their name, email address, and resume. If you’re still making people manually fill out their work experience in your application, then it’s time for a change.