Sales Development Representative Job Description Sample
Writing the perfect SDR job description isn’t as straightforward as you might think. The best sales associate job descriptions are informational, yet concise. You don’t need to include a long narrative about your company story and culture or list out every single task your SDRs will complete in their time in the role. Simply provide job seekers with the information they need and don’t hide any information.
Below we’ve included a sample job description for a sales development representative, also known as a business development representative (BDR). Of course, not all sales associates should have the same responsibilities and requirements, but we’ve included all of the most common entries. We have included a long list of responsibilities and skills to give you an idea of what fits best for the role you’re trying to fill. However, we don’t recommend including more than 8-10 of each.
SDR Sample Job Description
YOUR COMPANY is hiring a Sales Development Representative (SDR)
A Day in the Life of an SDR
- Identify and prospect new potential clients.
- Research companies to determine fit.
- Reach out to prospects to gauge interest.
- Initiate contact with prospects through phone calls, email, and LinkedIn.
- Make around 40-80 cold calls per day.
- Schedule high-quality meetings and product demonstrations.
- Sit in on meetings you’ve scheduled with an Account Executive.
- Create and develop new opportunities for your pipeline.
- Follow-up with potential customers who were interested but did not buy.
- Develop new sales strategies based on personal successes and failures.
Skills and Experience Desired for an SDR
- Bachelor’s Degree in Business or a related field.
- Exceptional written and oral communication skills.
- Strong work ethic and self-drive.
- Ability to think strategically and tactically.
- Excellent problem-solving skills.
- Highly organized with good time management skills.
- Strong attention to detail.
- Great active-listening skills.
- Ability to maintain a positive attitude in the face of rejection or criticism.
- Experience collaborating with internal and cross-functional teams.
- Highly skilled in negotiation and persuasion.
- Patient and able to practice good phone etiquette.
- Strong computer literacy skills.
- Experience using a CRM.
- Great number sense and mathematical ability.
How This Role Contributes to the Future of the Company
[Example] As a Sales Development Representative, you will serve as the face of the company to prospective customers. You’ll be the first line of communication between the company and prospects. As an SDR you will share our message, build professional relationships, and generate new business for the company. Great SDRs will also impact other areas of the company beyond sales including marketing, support, and operations. The best SDRs can be promoted to Account Executives and management positions for an even greater impact on the business.
This Role Reports to _________ [Sales Manager/ Director of Sales/ etc.]
What to Expect from Our Hiring Process
- Within 1 week of applying, we’ll let you know if you’ve been selected for an interview.
- Complete our pre-employment assessment.
- 15-minute phone interview with our hiring team.
- 1:1 video interview with the manager you will report to.
- Final in-person interview with department heads and the hiring manager.
What to Look for in a Sales Associate
Unfortunately, there’s no recipe for the perfect SDR or salesperson. However, there are some traits that most sales managers highly value in and sales representative. The traits that hiring managers most commonly look for when hiring SDRs are motivation, passion, integrity, competitiveness, and resilience. Here’s a look at some of the personality traits that you should value in an SDR.
Valuable SDR Personality Traits
- High Integrity
- Active Listener
- Quick Learner
What Salary Range to Offer a Sales Development Representative
Like all jobs, the appropriate salary range for a sales development representative depends on factors like experience, industry, and location. Obviously more experienced candidates should be paid more than a candidate with no experience, which is why DOE (depending on experience) is included in the salary range for many job postings. SDR salaries also tend to be higher in big cities compared to smaller ones due to the higher cost of living. Taking all of that into consideration, here are some salary averages for sales development reps around the United States.
Annual Average SDR Salary by Experience
- 0-1 Years: $41,324
- 1-3 Years: $43,448
- 4-6 Years: $47,337
- 7-9 Years: $50,165
- 10-14 Years: $50,415
- 15+ Years: $60,809
U.S. Annual Average SDR Salaries
- San Francisco: $54,982
- Miami: $50,812
- New York City: $50,686
- Boston: $46,533
- Chicago: $45,436
- Los Angeles: $45,103
- Minneapolis: $43,797
- Seattle: $43,243
- Atlanta: $40,651
- Dallas: $40,387
International SDR Average Salaries
- Toronto: $46,000 CAD
- Vancouver: $42,000 CAD
- London: £28,009
- Paris: €35,000
- Dublin: €33,599
- Berlin: €31,910
- Madrid: €19,009
- Sydney: $60,000 AUD
- Auckland: $55,000 NZD
- Shanghai: ¥136,296
Source: 2020 hiring data provided by Glassdoor